What is Schema Markup?
Schema markup (also known as structured data) is code you add to your website to help search engines understand your content better. It uses a standardized vocabulary from Schema.org to describe things like articles, products, events, and businesses.
When search engines understand your content, they can display rich results—enhanced search listings with ratings, prices, images, and more. This can significantly improve your click-through rates and visibility in search results.
Why Use Schema Markup?
Schema markup helps search engines like Google, Bing, and Yahoo understand the context and meaning of your content. This understanding enables them to display rich snippets in search results—enhanced listings that can include star ratings, prices, availability, FAQ answers, and more.
Websites with rich results typically see higher click-through rates because users get more information before clicking. Schema markup is a powerful yet often underutilized SEO technique that can give you an edge over competitors.
Supported Schema Types
Article
For blog posts, news articles, and other editorial content. Includes headline, author, publish date, and more.
Product
For e-commerce products with price, availability, ratings, and reviews. Enables product rich snippets.
Local Business
For physical business locations with address, phone, hours, and contact information.
FAQ
For frequently asked questions pages. Enables FAQ rich results that display directly in search.
Organization
For companies and organizations with logo, contact info, and social profiles.
Person
For individual people with job title, contact information, and social profiles.
Event
For events with date, time, location, ticket information, and performers.
How It Works
- Select the type of schema that matches your content (Article, Product, FAQ, etc.).
- Fill in the relevant fields with your content information.
- Preview the generated JSON-LD structured data in real-time.
- Copy the code or download it as an HTML file.
- Add the script to the <head> section of your webpage.
- Test with Google's Rich Results Test to verify it's working correctly.
Benefits of Schema Markup
Rich Search Results
Enable enhanced search listings with star ratings, prices, images, and more. Stand out from competitors in search results.
Higher Click-Through Rates
Rich results provide more information to users, building trust and increasing the likelihood they'll click your listing.
Voice Search Ready
Structured data helps voice assistants understand and read your content, making you more discoverable in voice search.
Future-Proof SEO
As AI and search evolve, structured data becomes increasingly important for machine understanding of content.
Frequently Asked Questions
What is JSON-LD?+
JSON-LD (JavaScript Object Notation for Linked Data) is the recommended format for adding structured data to your website. It's a script that can be added to the <head> section of your HTML without modifying the visible content.
Does schema markup help with rankings?+
While schema markup isn't a direct ranking factor, it can indirectly boost your SEO by improving click-through rates and helping search engines understand your content better. Rich results also make your listings more visible.
How do I test my schema markup?+
Use Google's Rich Results Test (search.google.com/test/rich-results) or the Schema Markup Validator (validator.schema.org). These tools will check your markup for errors and show you how it might appear in search results.
Can I use multiple schema types on one page?+
Yes! You can include multiple schema markup scripts on a single page. For example, an article page might include both Article schema and Organization schema for the publisher.
Ready to enhance your search presence? Use the schema generator above to create valid JSON-LD structured data for your website.