LinkedIn Preview

LinkedIn Link Preview Checker

Ensure your links create compelling previews when shared on LinkedIn

Paste multiple URLs to check Open Graph previews in bulk. We’ll analyze up to 5 pages at a time.

About This LinkedIn Checker

LinkedIn is the world's largest professional network, and link sharing is central to how professionals distribute content, showcase expertise, and drive traffic to their work. When a link preview looks professional and compelling on LinkedIn, it signals credibility and encourages engagement from a high-value professional audience.

LinkedIn reads standard Open Graph meta tags to generate link previews — the same og:title, og:description, and og:image tags used by Facebook. However, LinkedIn has its own caching behavior, image requirements, and preview rendering quirks that differ enough from other platforms to warrant dedicated testing.

For B2B marketers, founders, consultants, and content creators whose audience lives on LinkedIn, getting link previews right is directly tied to content performance. A poorly formatted link preview with wrong images or truncated text can undermine the professionalism of a post and significantly reduce click-through rates from an otherwise engaged audience.

How LinkedIn Handles Link Previews

LinkedIn's crawler (LinkedInBot) fetches your page when a link is posted and caches the OG data it finds. Unlike Facebook, LinkedIn does not have a public debugger tool to force cache refreshes — once LinkedIn caches your OG data, it can persist for an extended period, making incorrect tags particularly problematic.

LinkedIn's image display also differs from Facebook and Twitter. LinkedIn tends to show images at a slightly different crop than other platforms, and it has specific behaviors around when it shows a large image card versus a small thumbnail. Pages without an og:image often get auto-selected screenshots that look unprofessional in a LinkedIn feed.

LinkedIn also pays attention to og:type and uses it differently than Facebook. For article sharing — a primary use case on LinkedIn — setting og:type to "article" helps LinkedIn understand the content type and may influence how it's categorized in LinkedIn's algorithm. The platform is particularly important for B2B content where a single viral post from a well-connected professional can drive substantial traffic.

Key Considerations for LinkedIn

Image Dimensions for LinkedIn

LinkedIn recommends 1200x627px images for link previews — very close to Facebook's 1200x630px. The minimum dimensions are 1200x627px for a large card preview. Images must be publicly accessible and not blocked by authentication. LinkedIn supports JPG, PNG, and GIF formats.

Title and Description Optimization

LinkedIn truncates titles at around 70 characters and descriptions at around 250 characters. Professional audiences respond to clear, specific titles that communicate value immediately. Vague or clickbait titles perform poorly on LinkedIn compared to direct, informative ones.

LinkedIn's Cache Problem

LinkedIn does not provide a public cache-clearing tool like Facebook's Sharing Debugger. Once LinkedIn caches your OG data, it may persist for weeks. The only reliable workaround is appending a query string to your URL (?ref=linkedin) which LinkedIn treats as a new URL, forcing a fresh scrape.

Professional Context

LinkedIn's audience expects professional, trustworthy content. Your og:title and og:description should reflect professional value — focusing on insights, results, and expertise rather than entertainment or urgency. The tone that works on Facebook often feels out of place on LinkedIn.

Common LinkedIn Issues

Image and Visual Issues

  • LinkedIn showing a small thumbnail instead of large card due to image dimensions being too small
  • Unprofessional auto-selected screenshot when og:image is missing
  • Wrong image appearing due to LinkedIn's aggressive caching of old OG data
  • Image aspect ratio causing awkward cropping in LinkedIn's preview format

Content and Metadata

  • Title too long — getting truncated at an awkward point in LinkedIn's preview
  • Description missing key value proposition due to character limit truncation
  • og:url not set — LinkedIn may show URL variants that fragment engagement metrics
  • Missing og:site_name — reduces brand recognition in preview cards

Caching and Refresh

  • Old content appearing after updating OG tags with no way to force refresh
  • Different previews for different LinkedIn users due to cached data inconsistency
  • Site rebrand not reflected in LinkedIn previews for months after launch
  • Query string workarounds needed for every updated page

How to Fix LinkedIn Issues

Optimized OG Tags for LinkedIn

Configure your OG tags with LinkedIn's professional audience in mind:

<head>
  <!-- Core OG tags — LinkedIn reads these directly -->
  <meta property="og:title" content="Specific, Value-Driven Title Under 70 Characters" />
  <meta property="og:description" content="Professional description that communicates clear value. Keep under 200 characters for safe display." />
  <meta property="og:image" content="https://yourdomain.com/linkedin-preview.jpg" />
  <meta property="og:image:width" content="1200" />
  <meta property="og:image:height" content="627" />
  <meta property="og:url" content="https://yourdomain.com/your-page" />
  <meta property="og:type" content="article" />
  <meta property="og:site_name" content="Your Company Name" />

  <!-- Article-specific tags for LinkedIn content -->
  <meta property="article:published_time" content="2026-02-28T00:00:00Z" />
  <meta property="article:author" content="https://www.linkedin.com/in/your-profile/" />
</head>

Bypass LinkedIn Cache with Query Strings

When you update OG tags, use a query string to force LinkedIn to re-scrape as a 'new' URL:

<!-- When sharing on LinkedIn after OG update, append a query string -->
<!-- LinkedIn treats this as a new URL and re-scrapes it -->
https://yourdomain.com/your-page?ref=linkedin-2026

<!-- In your CMS or app, increment a version parameter after content updates -->
https://yourdomain.com/article?v=2

<!-- Or use UTM parameters you'd be adding anyway for analytics -->
https://yourdomain.com/page?utm_source=linkedin&utm_medium=social

Next.js Dynamic OG for LinkedIn Content

Generate LinkedIn-optimized metadata dynamically for blog posts and articles:

// app/blog/[slug]/page.tsx
export async function generateMetadata({ params }): Promise<Metadata> {
  const post = await getPost(params.slug);

  return {
    title: post.title,
    openGraph: {
      title: post.title,
      description: post.excerpt, // Keep under 200 chars
      type: "article",
      publishedTime: post.publishedAt,
      authors: [post.author.name],
      url: `https://yourdomain.com/blog/${params.slug}`,
      siteName: "Your Company",
      images: [
        {
          url: post.ogImage || "https://yourdomain.com/default-og.jpg",
          width: 1200,
          height: 627,
          alt: post.title,
        },
      ],
    },
  };
}

Common Use Cases

  • Checking article previews before sharing thought leadership content
  • Verifying company page posts display correctly in LinkedIn feed
  • Testing product launch announcements for professional audiences
  • Debugging why LinkedIn shows wrong image or outdated title
  • Optimizing B2B landing page previews for LinkedIn campaigns

Pro Tip

Create LinkedIn-specific OG images with your company branding, professional design, and clear text overlay. Unlike casual social platforms, LinkedIn's audience responds positively to polished, branded visuals that signal expertise. A well-designed preview image on LinkedIn can increase post engagement by 3-5x compared to a generic screenshot.

Frequently Asked Questions

How do I update my LinkedIn link preview after changing OG tags?+
LinkedIn doesn't offer a public cache-clearing tool like Facebook's Sharing Debugger. The most reliable workaround is to share your URL with a new query string appended (e.g., ?v=2 or ?ref=linkedin-update) — LinkedIn treats this as a different URL and fetches fresh OG data. Alternatively, wait 1-7 days for LinkedIn's cache to naturally expire and re-scrape your page.
What image size works best for LinkedIn link previews?+
LinkedIn recommends 1200x627px for link preview images — the standard 1.91:1 aspect ratio used by most social platforms. This is close enough to Facebook's 1200x630px that the same image often works for both. The minimum for a large card display is 1200x627px. Smaller images display as small thumbnails in the bottom-left corner of the preview, significantly reducing visual impact.
Does LinkedIn read Twitter Card tags?+
No. LinkedIn only reads Open Graph (og:) meta tags, not Twitter's twitter: prefix tags. Make sure your og: tags are complete and accurate — LinkedIn does not fall back to Twitter tags. If you only have twitter: tags on your page and no og: tags, LinkedIn will generate a minimal preview without your intended title, description, or image.
Why does LinkedIn show a different preview than Facebook for the same URL?+
LinkedIn and Facebook cache OG data independently and at different times. If you updated your OG tags after Facebook cached the old version but before LinkedIn did, each platform shows data from when it last scraped your page. You can force Facebook to re-scrape using its Sharing Debugger, but LinkedIn requires either waiting for cache expiry or using the query string workaround.
Should I use different OG tags for LinkedIn vs Facebook?+
The same og: tags serve both platforms. If you want platform-specific optimization, use UTM parameters to track LinkedIn traffic separately rather than different meta tags. The main difference in strategy is content — LinkedIn audiences respond better to professional, value-focused titles and descriptions, while Facebook allows for more casual or emotional framing. Optimize your og:title and og:description copy for your primary audience.

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